By Dale Buss, Contributor
Audi U.S.A. plans to dramatically boost the number of clean-diesel models it sells in the U.s., Green Car Advisor has learned.
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Diesels are a popular fuel economy and performance choice among Audi buyers. TDI models account for 50 percent of A3 sales in U.S.
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After enjoying better-than-expected success in selling Turbo Diesel Injection versions of its A3 and Q7 in the American marketplace since their introduction last year, Audi "will more than double our existing diesel portfolio in the next year or so," Scott Keogh, chief marketing officer of Audi U.S.A., told us in an interview.
He would't disclose which models might be added to the TDI portfolio, saying that Audi didn't want "to show our cards too soon."
But Audi USA spokesman Brad Stertz noted that, in the past, Audi had said it was "looking at the possibility of TDI for the A8, A6 and A4," all contingent on "working through packaging of the TDI equipment in different models, emissions, and other regulatory testing."
Unmitigated Success
Audi clearly has been the most enthusiastic about diesel of the three German luxury brands that have been pushing its re-appearance in the American marketplace and also has been the biggest winner, its diesels posting better sales performance that those from either BMW or Mercedes-Benz.
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